Diverging views. Pleasant young woman and her boyfriend standing in a line but looking into different directions while posing against blue and pink backgrounds respectively
Gender inclusion, a concept that involves many aspects concerning daily, individual, social and professional life. Gender inclusion is more than a cold label, it is a lifestyle. Respect diversity, choices, out of preconceptions.
The definition of Gender Inclusion is therefore evolving every day, embracing more and more fields and sectors, such as that of cosmetics. Many brands and cosmetic companies are moving towards a direction that embraces the use of products suitable for both women and men, without distinction.
It is absolutely true that female and male skin is different, each with different characteristics, but both need a targeted skincare routine, high-quality, natural products free of chemical ingredients and harmful to health.
From some internationally recognized market studies (such as the one conducted by Ernst & Young in 2020) it is highlighted that gender inclusion is one of the world’s mega trends in the beauty sector, which will represent a strong added value for those called to choose a brand or a skincare product.
Lagalene Milano embraces the concept of gender inclusion in cosmetics and beauty, not only as a brand philosophy, but as a symbol, as a desire for growth, development and change. Indeed, promoting gender inclusion is a big step and a great advantage for those who want to enhance inclusion, the transformation of some elements that materialize into one, without diversity and discrimination. We make differences and never preferences, because it is diversity that makes us unique.
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