Alessandro Congiu Supervisor Production and post Production Photographer and Director.
Alessandro has been working for over 10 years in the field of post-production of video-photographic images and digital visual fx.
It boasts important collaborations by constantly supporting the main Italian communication and press agencies, for the realization of television commercials for important national and international brands, from Vichy to Disney, passing through Vodafone, Findus, Siemens, LG, Algida, Bacardi, Peroni, Coca Cola , MCDonalds, Pantene, L’Oreal, Maybelline and many others.
How is your work structured?
I love to build stories around the subjects that range from a fantasy world with the help of particular locations to an “amarcord” world full of nostalgic re-enactment of lights, colors and expressions of the past.
I am influenced both by great photographers of the past such as Avedon, Mapplethorpe, Newton, as well as by more recent names such as Tim Walker, Meisel and Klein.
What are the most important elements?
Professionalism, seriousness and awareness of the consequences of one’s actions.
On a personal level I think that study and culture in general is the basic training for those who work with communication and images.
You have worked with beautiful women and men, who impressed you the most and why?
With every person I work with, the first thing I try to understand is their history and personality. I have always been an observer rather than an orator.
If for work I am “forced” to deal with people and characters, I try to establish a dialogue as spontaneous as possible. I want us to be friends and to create “vibes” of complicity.
In my personal projects, I study a lot and are usually always in flux … I research my subjects carefully and first expose my ideas to them.
How important is the awareness of one’s beauty?
Awareness of oneself, one’s own mental wellbeing and one’s health is important. In what is objectively considered a defect lies the originality.
Among your passions there is also reportage photography, in fact we have seen wonderful shots in Africa, in India, and in your wonderful Sardinia in contact with the “hardest” nature.
What is Mother Earth’s strongest call for you?
The trips and the related reportages are the search for a balance between man and nature and diversity in general.
I love to spend hours observing how people relate to each other and to the outside world.
Each of their gestures and movements creates a different emotion in me and I try to convey what I felt in the photo shoot. In the end I like to re-observe the shots and go back to that moment in my mind or remember the vicissitudes that led me to make those frames.
In fact, I’ve always been more of a listener than a speaker. I have. Always “listened” with the eyes. On my head I still have photographs from when I was 3 years old.
Sardinia for me, especially this year, is a return to my origins, after years of traveling abroad.
It is a small land but one that encompasses the great beauty of an entire continent at both a naturalistic and ethnological level.
Only in contact with certain beauties do you realize how important it is to know and observe the protection of the territory and cultures.
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